My focus is on people living in apartment or dorms with roommates. People living in houses are less likely to have roommates who live in close enough proximity that others would hear a microwave and thus, have less of a need for a silent microwave.
What: At what point does the need you identified differ from another need? (Is thirst the same as hunger? Or is the desire to appear fashionable the same as the desire to be loved by others?)
Many people around the world use microwaves. My product is a design improvement that people can acquire for the same price of other microwaves with an added benefit.
Why: Is the underlying cause of the outsiders' need different than people who are inside the boundary?
This needs depends on the person's living conditions and personal noise preference.
In addition to the descriptions of what you find in the interviews, I'd like you to include a table with two columns and three rows:
Inside the boundary
Who is In
- Hannah
- Bianka
- Tinatin
- Hannah would like a microwave that does not wake up her roommates. She goes to sleep later than her roommates. They price would have to be reasonable.
- Bianka does not want a microwave making noise in general but the price of the microwave would have to be the same price as other microwaves or less expensive.
- Tinatin would need a silent microwave when she moves back to Gainesville for school but not right now because her kitchen is far away from he parents room. She remembers going to bed much later than her roommates and doubts that would change next year.
- Close living quarters
- Sensitivity to loud noises that are deemed unnecessary
Who is Not:
- Riley
- Briana
- The noise do not bother Riley or her roommates. So why buy a new microwave when she already has one?
- Briana's roommate left so she doesn't need it and when she moves, she'll be living by herself.
Hi Jane! I would say the people that fall outside of your boundary more specifically should be people who live alone in houses. Only because I do think people with an open floor plan where the kitchen connects to the living room can potentially be a pretty large market for your product!
ReplyDeleteHi Jane,
ReplyDeleteBecause this is something for people who live in close quarters with roommates, the 'outside the boundary' would be anyone who doesn't have roommates (could be older people) or individuals that live alone. This idea is interesting and I enjoyed learning and reading about the potential of a silent microwave.
Hey Jane!
ReplyDeleteI personally am not bothered by the sound of a microwave, but I know plenty of people who are. I think the people who are bothered by it would invest in a silent microwave. I agree with the interviewees who mentioned the price as a deciding factor. I think people who already have a functioning microwave would be less interested in buying a whole new microwave to avoid the noise.
Hi Jane! I think this is a great idea! I live with roommates and they usually are asleep before I am, and before I want to heat up a snack. I always stand by the microwave and try to open it at the last second before the timer goes off. It would be nice if I didn't have to worry about waking up my roommates when I want a late night snack.
ReplyDeleteJane,
ReplyDeleteI think that what you are looking at here is a very minor issue that some people notice a bunch that can definitely have some fixing. Silent microwaves would be bought by people who live with others who are bothered by it or people that live alone and don't want the extra noise bothering them. I think a microwave can be created without all of the beeps and noises while it's on.