• The who: People who use microwaves
• The what: The microwaves make a loud beeping noise when the food is ready to be taken out
• The why: Some people would rather not have that loud noise due to roommates who are sleeping
1. Sydney Shaffer
a. Sydney would LOVE a silent microwave. She lives with her sweet old grandmother who she would hate to wake up if she’s sleeping. Sydney often stays awake late at night and midnight snacks have become difficult. She sees no point of the beeping figure because its in for such a short time. Sydney believes she would use this microwave on a daily basis and that this new design would make it easier.
2. Izabella Smith
a. Izzy would also like a microwave with silent capabilities but the desire for one is not as strong. It would have to be the same price as other microwaves for her to purchase it. Preferably, she would like to microwave her breakfast in the morning without waking up her roommates but since it is not every day, it is not as much of a necessity.
3. Chirsten Zubka
a. Chirsten has no need for a microwave because she already has one. Because of that, a new microwave would be a waste of money. Furthermore, she likes the fact that a microwave will beep and let her know when her food is done.
4. Emily Garcia
a. Emily does not need to use the microwave herself right now as she lives with her parents, but back in college (when on campus living was still a thing) her roommate would often wake her up by trying to microwave something in their dorm. She could definitely see the benefit of having one with a roommate but would try to make her roommate buy it since she’s the one trying to use it so much.
5. Na-Young Shin
a. Na-Young would love to have a silent microwave. She is often up a late hours doing homework while her parents are sleeping and would like to be able to microwave snacks without disturbing them. Even in college, silent microwaves would have been helpful because she had early classes and was making breakfast while her roommates were still sleeping. In both situations, it would be nice to not have to focus so much on opening the door before the buzzer goes off because it leaves less time to get ready or relax.
Most of the people I interviewed would benefit from having this device. Anyone with a roommate could see the value of this item and would be willing to pay this price. With college students and young adults often moving in with roommates, there would be a market for this product.
Most of the people I interviewed would benefit from having this device. Anyone with a roommate could see the value of this item and would be willing to pay this price. With college students and young adults often moving in with roommates, there would be a market for this product.
Hey Jane!
ReplyDeleteI really like this idea, and I believe it would be appealing and beneficial to a wide range of people. I can think of so many instances where the sounds of a microwave have disturbed me during an important time or just simply annoyed me. Your idea is great and can be developed into an even greater product. I like that you specify the benefits for roommates because it is definitely relatable for college students.
Hello, Jane -
ReplyDeleteI love your hypothesis. Although I may not have as much use for a silent microwave now, growing up this would've been an absolute lifesaver for me (no more having to stop a microwave perfectly at one second left when sneaking a snack). A microwave with silent capabilities should have huge market potential both to those with children as well as those who share a living space. I'm excited to see where you take this next!